sophie baddley ©2020-2024



DEC. 2023

“A collection of objects, dreamed up and handcrafted by BYU Design Students”
This annual pop-up shop was branded, created, ran, and managed by a team of BYU design students. *I had the opportunity to lead the team and direct both the branding and in store design. 

Over the course of a semester we created both an online shop, as well as an in-person store and curated submissions by students which were sold to customers. 

The branding was inspired by the duality of shopping in a physcial space as well as the digital space. CURIO raised over $6,000 for the design department and its students.

photos by: Lily Ballif︎

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