JUJU JELLIES
The purpose of this mock re-brand is to emulate the fun, funk, and whimsy behind jelly shoes. Jellies are fun to wear, and the juju jellies brand should be overall a fun and enjoyable experience for everyone. the goal of the design aesthetic is to emulate jelly shoes themselves: the way they look, feel, smell and how they make us feel when we wear them. EVERYONE should be able to wear Juju jellies.
![](https://freight.cargo.site/t/original/i/7741c91560d9acef98e0cc611f73baede1e897bed1af429f4199c8edf58e5656/Layer_3-1.gif)
![](https://freight.cargo.site/t/original/i/e2defe87d47d71530c16de50a3c8fd1f8a86aad46e131021ef2cd59a776c64cd/JUJU_gif.gif)
![](https://freight.cargo.site/t/original/i/217da07255771990e59e2fac75287a31f6b68275ca09229b6db4d91d52b5f0a8/JUJU_spread2.png)
![](https://freight.cargo.site/t/original/i/614036a6dee55a91731cee01d16a2a7c10cf9f800b8d9879d424d3961b0fa41e/JUJU_sign.png)
![](https://freight.cargo.site/t/original/i/d76ee9c3f6523df33636d42b6a1217914b324bf3ac077565ed6601b7182020c8/JUJU_spread.png)
![](https://freight.cargo.site/t/original/i/771ec147854a0e682005d24130f578d2dd56dc75e8007a6d0b4e0ac5b37bffbb/JUJU_spread3.png)
![](https://freight.cargo.site/t/original/i/3550bcc1d6f83b2b57d979ae25c8b1614b82a437cc5b8160555ee8c1f10f07af/JUJU_character1.png)
![](https://freight.cargo.site/t/original/i/41cfd15bef4de07dee9db49325e453757ebf6e4325cb6aa00ed5615e6831abe9/JUJU_character2.png)
![](https://freight.cargo.site/t/original/i/47dfc47c89919585023ff1e9bb7cab2af89c6db8a1abe347bd8b5bc7f90c1dc5/JUJU_packaging.png)