HELLO! My name is Sophie Baddley & I am a graphic designer. Here you will find a portfolio of my recent works, so please feel free to explore, discover and ENJOY! ︎


The purpose of this re-brand is to emulate the fun, funk, and whimsy behind jelly shoes. Jellies are fun to wear, and the juju jellies brand should be overall a fun and enjoyable experience for everyone. the goal of the design aesthetic is to emulate jelly shoes themselves: the way they look, feel, smell and how they make us feel when we wear them. EVERYONE should want to wear juju jellies.