HELLO! My name is Sophie Baddley & I am a graphic designer. Here you will find a portfolio of my recent works, so please feel free to explore, discover and ENJOY! ︎
  





JUJU JELLIES



The purpose of this re-brand is to emulate the fun, funk, and whimsy behind jelly shoes. Jellies are fun to wear, and the juju jellies brand should be overall a fun and enjoyable experience for everyone. the goal of the design aesthetic is to emulate jelly shoes themselves: the way they look, feel, smell and how they make us feel when we wear them. EVERYONE should want to wear juju jellies.
      
            
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︎@smartinedesign / ︎sophie.baddley@gmail.com