This museum is a unique institution dedicating itself to a previously ignored niche in the art community: art that cannot and will not be seen at any other museum or art forum.
This mock-rebrand aims to create an immersive art experience not only through the art itself, but also through how the viewers interpret the logo, branding style, typography, colors, and brand applications.
Unique, bold, loud, inviting, intriguing, and relatable.