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sophie baddley design 2026
Curio
Pop-Up
This annual pop-up shop was branded, created, run, and managed by a team of BYU design students. Of which, I had the opportunity to lead the team and art direct both the branding and in-store design.
Over the course of a semester, we created both an online shop and an in-person store and curated submissions by students, which were sold to customers.
The branding was inspired by the duality of shopping in a physical space as well as the digital space. CURIO raised over $6,000 for the design department and its students.
photos by: Lily Ballif