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sophie baddley design 2026
Madewell
Create a Denim Campaign Landing Page.
Featuring imagery from a campaign shoot and messaging that focuses on denim value propositions, aka key denim features, like fit and flattery, styles, wash ranges, sizes ranges (curvy, petite, tall, plus).
CAMPAIGN CONCEPT: “YOUR PERFECT JEAN.”
Highlights Madewell's commitment to inclusive sizing and diverse styles. Emphasizes that Madewell has the perfect jeans for every occasion. Whether it be style, wash, or cut, Madewell has your “perfect pair”.
Interactive Figma Link
Introduce a new silhouette in the Essentials Bags family. Also, reinforce leather quality and variety of end uses like wear to work, brunch, etc...
CAMPAIGN CONCEPT: “THE ESSENTIAL CROSSBODY”
Highlights Madewell's essentials collection and introduces a new addition, while reinforcing quality, use case, and bag features.
Interactive Figma Link